A top-ranking entrepreneurship author on Amazon, Ross Blankenship (https://www.linkedin.com/in/rossblankenship) is a technology expert and startup advisor. An angel investor, Ross Blankenship advises the founders of America’s top startups and recently shared an article on successful search engine optimization (SEO) for e-commerce stores.
Resources like Magento, Shopify, and WooCommerce for WordPress, and Blankenship’s Course (https://www.udemy.com/user/ross-blankenship) have made it easier for entrepreneurs to open e-commerce stores and sell their products online. But many entrepreneurs experience difficulty ranking their stores on the first page of search engine results pages. They need to optimize their sites to rank higher, starting with their URLs.
URLs are the links that lead to specific pages in a website. Good URLs provide search engines context with which to understand the contents of a page. For example, if a page URL is like Ross Blankenship’s twitter page, https://twitter.com/rossblankenship, the page should be focused on the proper content. This confuses search engines, leading to lower rankings on searches.
Another good idea is to include the keywords of the URL in the text of the page. The final portion of the URL is usually the page’s “big idea.” In the above example, it was red hats. As an entrepreneur, you should have these words in the H1 heading of the page, in the body of the text, and in the photo alt text of the product’s image.
Create tidy and structured URLs for your store. Avoid special characters such as %10 in URLs, as they hurt optimization. Also limit the use of articles and prepositions, as they add no optimization value while making URLs bulky.
Search engines reward pages that have consistency in their structure. Well-thought-out URL usage across an e-commerce site’s structure is one secret to appearing on the first page of searches.
Want to learn more from Ross Blankenship’s tips and wisdom on the Internet, visit https://www.rossblankenship.com.
Ross Blankenship 