marketing – Ross Blankenship

A top-ranking entrepreneurship author on Amazon, Ross Blankenship (https://www.linkedin.com/in/rossblankenship) is a technology expert and startup advisor. An angel investor, Ross Blankenship advises the founders of America’s top startups and recently shared an article on successful search engine optimization (SEO) for e-commerce stores.

Resources like Magento, Shopify, and WooCommerce for WordPress, and Blankenship’s Course (https://www.udemy.com/user/ross-blankenship) have made it easier for entrepreneurs to open e-commerce stores and sell their products online. But many entrepreneurs experience difficulty ranking their stores on the first page of search engine results pages. They need to optimize their sites to rank higher, starting with their URLs.

URLs are the links that lead to specific pages in a website. Good URLs provide search engines context with which to understand the contents of a page. For example, if a page URL is like Ross Blankenship’s twitter page, https://twitter.com/rossblankenship, the page should be focused on the proper content. This confuses search engines, leading to lower rankings on searches.

Another good idea is to include the keywords of the URL in the text of the page. The final portion of the URL is usually the page’s “big idea.” In the above example, it was red hats. As an entrepreneur, you should have these words in the H1 heading of the page, in the body of the text, and in the photo alt text of the product’s image.

Create tidy and structured URLs for your store. Avoid special characters such as %10 in URLs, as they hurt optimization. Also limit the use of articles and prepositions, as they add no optimization value while making URLs bulky.

Search engines reward pages that have consistency in their structure. Well-thought-out URL usage across an e-commerce site’s structure is one secret to appearing on the first page of searches.

Want to learn more from Ross Blankenship’s tips and wisdom on the Internet, visit https://www.rossblankenship.com.

A top 10 Amazon author in entrepreneurship, Ross Blankenship (https://www.facebook.com/rossdblankenship) is an accomplished entrepreneur and investor who uses various platforms to impart knowledge and share his experience on how to be a successful entrepreneur. In an interview with an Indiana University publication, he gave his insight on how to allocate the budget of a hypothetical marketing department. Learn how Ross Blankenship teaches others about investing and startups (https://www.udemy.com/user/ross-blankenship).

A marketing department that needs to allocate its budget must base its decisions as if it is conducting an experiment. As Blankenship said, “to gain an understanding of what works variables can be changed, but particular things must be held constant for a minimum of one year to discern the influence of specific factors.” The first third of the budget should be spent on social media campaigns, with LinkedIn receiving a big portion if B2B branding is involved. If not B2B, then spending should be on popular sites such as Facebook and Instagram.

Next, 40 percent of the marketing budget should go to digital content marketing to create an authentic voice. An example is a bank should not just talk about its financial products, but provide interesting topics such as credit card management. The rest of the budget should be allocated to the ground team – the ambassadors and salespeople. These are the individuals who personally deliver the products to customers and are essential components of the marketing structure.

Here’s how you can find out more about Ross Blankenship and his teachings:
https://twitter.com/rossblankenship

Category: marketing

Ross Blankenship’s Advice to Optimize Content for Marketing

Insights on Allocating a Marketing Department Budget